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STEVE JOBS. "Siempre dije que si llegaba el día en el que no pudiera cumplir con mis deberes y las expectativas como CEO de Apple sería el primero en hacérselos saber. Lamentablemente ese día ha llegado".
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This is the VOA Special English
Economics Report. |
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The chief executive who presented the latest, and coolest, electronics to the world has stepped down. Steve Jobs announced his resignation as head of Apple in a letter last week. |
chief executive: director ejecutivo; the latest and coolest: los más novedosos y modernos; electronics: productos electrónicos; stepped down: renunciado; resignation: renuncia; head: presidente; |
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He wrote: “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.” |
no longer meet: ya no poder; duties: deberes, obligaciones; expectations: expectativas; CEO = Chief Executive Officer: Principal Director Ejecutivo (el funcionario de más alto grado en las empresas estadounidenses); to let you know: en hacérselos saber; unfortunately: lamentablemente; |
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Steve Jobs and Steve Wozniak started Apple Computer in 1976. The company sold a new kind of electronic device: the personal computer. Apple Computer grew more quickly than anyone could have imagined. |
sold: vendía (to sell / sold / sold / selling); new kind of: nuevo tipo de; device: equipo; grew more quickly: creció más velozmente (to grow / grew / grown / growing); than anyone could have imagined: de lo que se podría haber imaginado; |
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In 1985, however, Steve Jobs
resigned after disputes with managers who had been brought in to direct business
operations. He soon started his own software company, NeXT, and bought a
computer animation studio. The Pixar movie studio would go on to create movies
like Toy Story and Finding Nemo. They are two of the most successful animated
films ever made. |
however: sin embargo, no obstante; resigned after disputes: renunció tras disputas; who had been brought in: que habían sido introducidos; to direct: para dirigir; business operations: las operaciones comerciales; his own software company: su propia empresa de programas operativos; bought: adquirió (to buy / bought / bought / buying); computer animation studio: estudio de animación computada; would go on to create: continuarían creando; |
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Apple struggled during the 1990s.
Many products failed. The company began losing money and its stock price sank.
In 1997, Apple bought NeXT and brought back Steve Jobs. Apple used software
developed at NeXT to create the Mac OS computer operating system. The next year,
Apple became profitable. And a series of highly successful products followed. In
2001, Apple released the iPod, a digital music player. The iPhone arrived in
2007. |
struggled: compitió tenazmente; failed: fracasaron; began losing: comenzó a perder; stock price sank: y el valor de sus acciones se fue a pique (to sink / sank / sunk / sinking); brought back: reincorporó; used: utilizó; operating system: sistema operativo; the next year: al año siguiente; became profitable: rindió ganancias; a series of: una serie de; highly successful: sumamente exitosos; followed: le siguieron; released: lanzó al mercado; |
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Apple has also been a leader in
online marketing. The iTunes Music Store sells songs for download. The App Store
sells applications for computers and mobile devices. As Steve Jobs has noted,
trial and error has always been part of the Apple model. |
leader: líder, puntero; online marketing: mercadeo en Internet; for download: para descargar; applications: programas, aplicaciones; mobile devices: equipos celulares o portátiles; noted: resaltado; trial and error: prueba y error; model: modelo, estilo; |
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STEVE JOBS: "We just try to
build products we think are really wonderful and that people might want. And,
sometimes we are right and sometimes we are wrong." |
to build products: crear productos; might want: le gustaría tener; we are right: tenemos razón; we are wrong: nos equivocamos; |
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Steve Jobs is closely linked with the success of Apple. Investors were scared when he announced he had an operation for pancreatic cancer in 2004. His decision to leave comes as Apple continues to release winning products. Apple sold over four and a half million iPads in the first three months of this year. The company holds the largest share of the growing tablet computer market. |
closely linked with: estrechamente vinculado con; success: éxito; investors: los inversores; scared: atemorizados; pancreatic: del páncreas; comes as: surge mientras; continues to release: sigue lanzando; winning products: productos exitosos; sold over: vendió más de; four and a half million: 4.500.000; in the first three months: en los primeros tres meses; holds: posee; the largest share: la participación más grande (del mercado); growing: en constante crecimiento; |
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On August 9th, Apple first passed Exxon Mobil Corporation to become the most valuable publicly traded company in the world. Since then the two companies have traded the lead. |
the most valuable: la más apreciable, valiosa; publicly traded: negociada en bolsa; in the world: del mundo; since then: desde entonces; have traded: han disputado; the lead: el liderazgo; |
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And that's the VOA Special English Economics Report. I'm Mario Ritter. |
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