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EL BOLETIN DE INGLES AMERICANO PREFERIDO POR LOS HISPANOPARLANTES

OM News # 69 - Delivered to 30217 subscribers

ISSN 1668-4877 - December 1, 2003

Hey, pal!! In this issue, we present a new article by courtesy of BBC together with a reading comprehension activity. You will also find the answers to our last exercise (Flying to Rio). Did you enjoy the audio files? We appreciate you recommend us and rate our efforts by CLICKING HERE. See you on December 15!!

¡¡Hola, amiga/o!! En esta entrega presentamos un nuevo artículo, cortesía de la BBC, junto con una actividad de lecto-comprensión. También encontrarás las respuestas al último ejercicio (Volando a Río). ¿Te agradaron los archivos sonoros?. Valoramos que nos recomiendes y califiques
nuestros esfuerzos haciendo CLIC AQUI. ¡¡Nos vemos el 15 de diciembre!!

IN THIS ISSUE:

A WOMAN'S RIGHT TO BOOZE
Interesting Article
(intermediate ESL students
and teachers)

A WOMAN'S RIGHT TO BOOZE
Questions Activity
(intermediate ESL students
 and teachers)

FLYING TO RIO
Answers to Activities
in OM News # 68

reading comprehension

A WOMAN'S RIGHT TO BOOZE: In Britain, drinking in pubs was traditionally the preserve of men. But increasingly women have been joining them at the bar. What made this happen? Read below ...
EL DERECHO DE LA MUJER A CONSUMIR ALCOHOL: En Inglaterra, beber en los bares era tradicionalmente dominio masculino. Pero, progresivamente, las mujeres han comenzado a unírseles en el bar. ¿Qué ocurrió para que esto sucediera? Entérate abajo ...

A WOMAN'S RIGHT TO BOOZE

When a woman goes out to the pub, it's no longer to sit quietly sipping a port and lemon. Today they are as likely to be matching the men pint for pint. According to the Office of National Statistics, young professional women drink in the same proportion as men. And of course, with this habit comes a host of health risks. But how did women get to be such big drinkers?

Changing lifestyles
 


The past couple of decades has seen the rise of a class of professionals in their 20s and 30s who typically have high disposable incomes and few responsibilities. The rise of women in paid employment and the corresponding increase in disposable income has fuelled the increase in alcohol consumption. Young women - those without family responsibilities - seem best able to fund the habit. 

The tendency towards "extended youth" - people putting off marriage and children - may well have contributed towards the trend of higher consumption of alcohol, among both women and men. 


Women-friendly pubs
 


It is only recently that brewers woke up to the potential of the female market. 

Old-style pubs, with their dark, smoky environments and translucent windows, were (often intentionally) a turn-off for women. But proprietors reasoned that a few simple adjustments could change all that. And if they could attract females, the men would surely follow. 

So pubs and bars have become more "female friendly". Big windows, light woods and a more airy feel allow passers-by to gauge the place before walking in. 

Inside are comfortable chairs, extra-long bars to avoid queues and a wide range of drinks including tea and coffee. Location is also important. The bars tend to be situated on main roads, in well-lit areas, within easy reach of public transport. 


Designer drinks
 


A pint of ale has never been popular with women drinkers. Hence the rise of so-called "designer drinks" which include pre-mixed spirits such as Smirnoff Ice, V2 and Bacardi Breezer. Brewers have even modified the "hard liquor" image of spirits, with new concepts such as fruit-flavoured vodka. Wine is more widely available than ever before, and low-calorie brands such as Bud Light have been a big success with women. 


Advertising and marketing
 


Women used to be the subject of many alcohol advertising campaigns. Now they are often the target audience. Check out the ads for Bacardi Breezer, which feature a cat dancing on its hind legs with young women, or Baileys in which a woman orders a drink by running her hands over her body or Archers Peach Schnapps, in which a man is outwitted by his girlfriend, who goes for a sneaky night out on the tiles


"Role models"
 


It has become the fashion for women to copy
pop stars such as Cerys Matthews or wine-swilling thirtysomethings like the fictional Bridget Jones, the media is full of women saying "Why shouldn't we have fun too?"
.

GLOSSARY
booze: consume alcohol (consumir alcohol); no longer: no more (ya no); sip: drink in sips (sorber); port: sweet dark-red dessert wine originally from Portugal (oporto); matching: being equal to (igualando); disposable: available (disponible); fuelled: stimulated (estimulado); put off: postpone (postergar); smoky: full of smoke (llenos de humo); turn-off: negative situation (giro negativo); proprietors: owners (los dueños, los propietarios); passers-by: pedestrians (los peatones); queues: lines (filas, colas); well-lit: well-illuminated (bien iluminadas); within easy reach: convenient (de fácil acceso, bien ubicado); hence: therefore (por lo tanto); so-called: better known as (así denominados, conocidos como); hind legs: back limbs (patas traseras); outwitted: beat through cleverness and wit (engañado/a a fuerza de tretas); sneaky: using caution and secrecy to avoid being observed (a escondidas); tiles: rectangular slabs covering a roof (tejas); wine-swilling: heavy drinkers of wine (embriagada/o);
thirtysomethings: the time of life between 30 and 40 (treintañeras); the media: television, movies, the press, etc. (los medios)

reading comprehension

COMPRUEBA TU HABILIDAD DE LECTO-COMPRENSION EN ESTE EJERCICIO 

Responde con cuidado las siguientes preguntas acerca del artículo anterior.
Las respuestas correctas aparecerán en la próxima OM News. 

  1. What has stimulated the increase in alcohol consumption in England?

  2. Why do people usually postpone marriage and children?

  3. How did owners adapt their "old pubs" to attract women?  

  4. Which new "designer drinks" have been successful with women?

  5. Who have women thought of as worthy of imitation?

answers

ANSWERS TO COMPREHENSION ACTIVITY "FLYING TO RIO" - OM NEWS # 68
(Click on the title to check previous newsletter / Clic en el título para ver el boletín anterior)

LISTENING COMPREHENSION ACTIVITY

1. When did Fernando get this samba CD? He got it when he was in Rio de Janeiro for Carnival.
2. How long does Carnival last in Rio?
Carnival in Rio lasts for four whole days.
3. What do you usually need to do well in advance?
You usually need to book your hotel well
    in advance because hotels in Rio fill up really quickly.
4. How does the city look during this festival?
The whole city is decorated with colored lights
    and streamers, and it's really beautiful.
5. What's the best part of this Carnival party?
The best part about Carnival is the Big Parade.
    The costumes are unbelievable!!

6. What does Fernando recommend everyone?
He really recommends everyone go to Rio for
    Carnival if he/she ever has the chance. 

GAP FILLING ACTIVITY

In FEBRUARY the Brazilians celebrate their  Carnival. During these very special days, people wear lots of interesting MASKS and COSTUMES. Everyone goes DANCING in the streets. It's really fun, and the music is fabulous. Many people think that the Samba PARADE is the greatest SHOW on earth.

next update: december 15, 2003

OM NEWS es una publicación quincenal de distribución gratuita perteneciente al portal OM Personal Multimedia English www.ompersonal.com.ar. Responsable: Orlando Moure, Borges 2485, Piso 12, Dto. A, CP C1425FFI, Ciudad Autónoma de Buenos Aires, República Argentina.